Howdy doody!

The holidays are upon us and it’s a fallacy to think that only your loved ones deserve Christmas presents. You should never leave yourself out of the gifting equation too!

A treat for myself means a trip to the mall to make sure my festive wardrobe is on fleek this weekend.

I checked out iROO’s glossy new boutique at Takashimaya and was absolutely in awe of their new “i-Art” concept that marries elements of modern art and fashion to make you feel like you’re walking through a gallery while you shop to your heart’s content.

Fashionistas listen up! To commemorate the opening of their new store, iROO also showcased an exclusive party series collection that plays with distinctive textures through unique fabrics such as faux fur, tulle as well as lamé. Now I hope I got your attention. 😛

Well, that’s not the end of the fashion story.

What really stood out for me was its one-of-a-kind dressing area that totally made me feel like I had walked into Cher Horowitz (Clueless)’s wardrobe. It was decorated with big mirrors, spacious fitting rooms and comfy sofas for you and your shopping companions to play style chameleons or simply chill out.

It was evident that iROO really put their heart and souls into finessing the interior and concept of this boutique and I must say, it more than met all my fashion protocols.

Now scroll down to join me on a little tour around their not-so-little store. 🙂


iROO Takashimaya

iROO Takashimaya

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The Dressing Area

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Black & White

Black & White collection is for the independent and confident woman who enjoys monochrome with simple, bold geometric prints.

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Leisure Weekend Collection

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Exclusive Party Series

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Delicate Luxury

With exquisite elements such as embroidery and sequins, this collection of luxurious and meticulous pieces are perfect for the sophisticated and confident woman in you.

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My #InstagramHusband caught some behind the scenes moments though for the life of me I can’t remember what we were talking about.

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Perhaps we were discussing our drinks?

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That orange juice does look nice. 😛

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Oh no, it’s almost finished!! I want some!

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Oh well, guess my glass of wine will have to suffice! 😀

It was great catching up with my gorgeous friends, Regina and Karen again. And of course, thank you iROO and Vibes Communication for the invite and this unique shopping experience. Can’t wait to be back again for my yearly CNY shopping affair.

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Psst!

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To celebrate iROO’s flagship boutique launch in Takashimaya Shopping Centre, they are giving away these limited edition plush keychains when you make a minimum purchase of $388. While stocks last!

iROO Takashimaya is located at Takashimaya Shopping Centre, Ngee Ann City, Unit B2-36, 391 Orchard Road, S(238872)

Other Boutique Locations
– The Shoppes at Marina Bay Sands, Unit B2-97, 2 Bayfront Avenue, S(018972)
– Great World City, Unit 01-45/46, 1 Kim Seng Promenade, S(237994)
– Vivo City, Unit 01-179-182, 1 Harbourfront Walk, S(098585)
– Raffles City Shopping Centre, #01-11, 252 North Bridge Road, S(179103)

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This Christmas, don’t forget to treat yourself too. Happy holidays, my dearest belles!

 

Your friend,
Juliana

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