Laneige adds a huge feather to their already impressive beauty cap with their enhanced Water Bank Series and newly launched Snow BB products!


A few beautiful weeks ago, I was given the wonderful opportunity to attend Laneige’s Makeup Atelier.

OMG!

Before the esteemed invitation, I was already a ‘devotee’ of Korean make up and leading Korean cosmetic brand, Laneige. I’m a huge fan of their Pink Gradation Blush Palette.

So of course I accepted their invitation without hesitation.

I arrived Fairmont Hotel on a lovely Sunday morning for the event. Even though I was running late, I tried to keep my poise by entering the posh and quiet hotel in a slow and graceful manner.

Well, not for long.

The Indiana Room (where the atelier was held) was filled with tables of Laneige Water Bank skincare and Water Supreme Makeup products!

So the ‘graceful walk’ immediately transformed into hasty footsteps and some silly giggling. 😛

Laneige’s Marketing Manager Isabelle has already began her presentation by the time I arrived.

So I hurried to my assigned seat.

The tables were arranged in a cluster seating manner and each seat was nicely presented with a tiffany blue mirror, a goodie bag (with the following goodies) and a vanity kit of kleenex tissues and cotton pads.

Only later did I realize, the vanity kit was meant for this!!!

To remove my makeup.

Isabelle then hands the stage over to AmorePacific makeup artist Yuji who later gave us some life changing beauty and makeup tips. Read on to find out!
Me, Yuji and Michelle of Icefrostdiary.com fame
Makeup removed? Checked.
Water bank products? Checked.
Expert advice? Checked!!!

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Yuji commenced the session by introducing the Laneige ESTEEM regimen – it recommends that we prep our face for makeup with (in this sequence) toner, essence, emulsion, moisturizer and eye cream.
Isabelle mentioned earlier in her presentation that the Koreans believe that it is important to apply essence and emulsion before the moisturizer because they help to lock in the moisture by penetrating deep into the skin. Moisturizers only provide moisture on the surface of the skin.
Psst!
Each Water Bank product contains Optimal Mineral Water to ensure that the skin is thoroughly hydrated.
Now begin your regimen with the Water Bank Essence (SGD65) that promises to douse skin with ample moisture and keep it energized with a smooth texture.
Long-lasting moisture essence with Water Pump System to promote moisture circulation, leaving skin moisturized and smooth for all skin types. 
Key Features: 
  • Specially patented ingredients, HyperAqua L and Aqu’ative, for excellent hydration and long-lasting moisturization in dry environments. 
  • Seamollient extracts to strengthen moisture synthesis, firm and smooth skin texture. 
  • Incorporates key extracts to promote skin cell turnover.

Beauty tip from Yuji!
Always massage the products into your face for maximum absorption.
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Next, apply Balancing Emulsion Light to control excess sebum and oil for a clearer complexion.

Lightweight emulsion with purifying and hydro balancing care for fresh and clear skin.

Key features:

  • Bio Dusali, extracted from fermented seaweed with strong energy of life, supplies energy to the skin and promotes keratin turnover, while the Hyacinth extracts purify the skin from heavy metal, smog, and other harmful materials to leave the skin moist and transparent. 
  • Niacinamide helps for brightened skin tone with keratin care. Ginger extracts controls excess sebum and skin troubles while balancing oil-moisture for oily skin.

Now hydrate your skin with Water Bank Gel Cream.

A gel-type moisture cream that soothes the skin with a cool, invigorating texture.

Key features:

  • A 24-hour long-lasting moisture cream that supplies moisture and soothes the skin with a non-sticky, refreshing texture.
  • A translucent supple gel-type cream that quickly penetrates into the skin for an instant cooling effect and smoothly adheres to the skin that is fatigued by heat to supply moisture. 
  • Centaury Extracts with redness soothing properties protect the skin from the harmful aggressions and aloe extracts forms a protective moisture barrier to retain moisture and soothes the skin.

I’m not a huge fan of moisturizers that are too greasy on the skin so the smooth and non-oily texture of the gel cream definitely won me over.


Finally, revitalize the skina round your eyes with the Water bank Eye Gel Cream (SGD49).




Gel-type eye cream for moisturized and revitalized eye area to relieve puffiness and reduce dark eye circles.

Key features:

  • Specially patented ingredients, HyperAqua L and Aqu’ative, for excellent hydration and long-lasting moisturization in dry environments. 
  • Ginkgo leaf extracts that promote blood circulation and prevent damage caused by free radicals in cells to reduce dark circles and to revitalize the eye area.
  • Calendula extracts that have been used to heal skin infections and relieve irritation for supple relief of sensitive eye area. Also used as medicine for skin disease and pain, and for acne care

Apply the eye cream by massaging it into your face. This promotes blood circulation and instantly brightens the area around your peepers.

After performing all the important steps in the ESTEEM regimen, we moved on to makeup (my most favorite part).

Psst!

You’ll be happy to know that the Laneige Water Supreme makeup range also contains the same core ingredient as the Water Bank beauty products – Optimal Mineral Water. This means your skin will be thoroughly hydrated even with makeup on!

We were introduced to Laneige’s best seller – Snow BB Soothing Cushion.

Key features:

  • A new-concept cushion-type BB with five active ingredients for Whitening + Sunscreen + Sweat-proof + Soothing + Makeup contained in the cushion to maximize the refreshing and soothing sensation. Every time you touch it, the air pump in the cushion contains air bubbles for thin and skin-friendly makeup. 
  • Also, it is provided in two separate containers to preserve the active ingredients and their functionality. 
  • The formulas can be used fresh and safely from start to finish.

How to use:

Apply onto puff and smooth along the texture of skin. Then, pat to increase adherence. Apply another layer to improve coverage.

This is me after applying it.

I know you can’t see this from my absurdly blurred photo but the coverage of the Snow BB Soothing Cushion is almost non-existent. This is because Koreans prefer the ‘natural and light look’ so most of their foundations tend to fall short in the coverage department.

So if you’re thinking of hiding those zits and marks, use this with a concealer.

We were each given a set of travel sized brushes to apply our makeup during the atelier. Since I’m always on the go, this travel set comes in handy – no more lugging heavy makeup tools around. 😀

Here we go!

Multi Professional Shadow

Water Supreme Finishing Pact

(Top) Snow Crystal Pure Lipgloss and (Bottom) Lip Treatment SPF 17

My key takeaway from Yuji’s makeup tutorial is – apply blush in an S motion to achieve a natural and radiant look.

To give you a better picture, I’ve illustrated the tip below.

Finally…


Our finished look.

How do we look? 😛

Thanks Laneige for your generous goodie bag…

… and a fruitful morning of beauty tips and friendly banter.

Psst!

Laneige has also just opened their flagship store at ION Orchard Boutique
#B3-66A. So drop by when you’re in town!

For further info on Laniege’s stores, products and latest contests, visit their website at www.laneige.com.sg and Facebook page at www.facebook.com/sglaneige.

Your friend,
Juliana

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